GMG supported Armani in an important Digital Transformation project, unlocking the potential of Data-Driven marketing.
Aiming to reach the right target at the right time, GMG has transformed Armani’s traditional approach to offline and online campaigns, which involves similar assets distributed on different media, to a data driven strategy.
The Dynamic Creative optimization, was developed applying a full funnel strategy, and splitting the campaigns into three phases, using different creatives according to user’s purchases path.
