For Bvlgari's new Holiday Season campaign, GMG AGENCY constructed a precious imagery, studying every detail and letting itself be guided by the essence of the brand to bring to life a vision that unites art, light, and wonder.
xFrom 3D worlds to the sartorial care of post-production, material and inspiration intertwine to create a series of static content and videos that shine like jewels in motion. A visual story that celebrates the magic of the holidays according to Bvlgari.
Moving jewels, chasing perspectives, and a celestial globe in perpetual motion bring the 3D animated video to life, transforming dynamism and light into a precious and ever-evolving imagery.
Celestial globe design
The elevated style, the high quality and unique and rich aesthetics of the brand, translated into an iconic, meaningful and symbolic instrument, the Bvlgari celestial globe.
For the campaign, GMG Agency created an entire CGI universe, where light becomes matter and wonder takes shape. Through the construction of the astrolabe, a technical symbol is transformed into a narrative device capable of combining precision, visual poetry, and elegance.
Bvlgari
Holiday Season 2025
For Bvlgari's new Holiday Season campaign, GMG AGENCY constructed a precious imagery, studying every detail and letting itself be guided by the essence of the brand to bring to life a vision that unites art, light, and wonder.
xFrom 3D worlds to the sartorial care of post-production, material and inspiration intertwine to create a series of static content and videos that shine like jewels in motion. A visual story that celebrates the magic of the holidays according to Bvlgari.
Moving jewels, chasing perspectives, and a celestial globe in perpetual motion bring the 3D animated video to life, transforming dynamism and light into a precious and ever-evolving imagery.
Celestial globe design
The elevated style, the high quality and unique and rich aesthetics of the brand, translated into an iconic, meaningful and symbolic instrument, the Bvlgari celestial globe.
For the campaign, GMG Agency created an entire CGI universe, where light becomes matter and wonder takes shape. Through the construction of the astrolabe, a technical symbol is transformed into a narrative device capable of combining precision, visual poetry, and elegance.
