ITA Airways
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GMG Agency aims to be a real alternative to traditional advertising agencies. It combines strategy, creativity, and production to shape ideas that work, approaching every project with pragmatism, innovation, and dedication.
ITA Airways
Black Friday Collection 2025 Campaign
Black Friday represents a strategic opportunity for
ITA Airways to activate
its customer base and acquire
new customers with exclusive offers. GMG AGENCY developed
a high-impact digital campaign, designed to combine branding
and conversion, highlighting
the airline's destinations, service, and premium experience.
ITA Airways
Black Friday Collection 2025 Campaign
Black Friday represents a strategic opportunity for ITA Airways to activate its customer base and acquire new customers with exclusive offers. GMG AGENCY developed a high-impact digital campaign, designed to combine branding and conversion, highlighting the airline's destinations, service, and premium experience.
In the Black Friday Collection, ITA Airways destinations are reinterpreted as collectibles: exclusive, limited-edition icons that transform the offering into a distinctive and instantly recognizable image. The campaign was developed in static and video formats for all key digital touchpoints, including the website, social media, and display, ensuring visual consistency and performance across every platform.
