For ITA Airways, GMG AGENCY transformed Outernet London into a high-impact, immersive DOOH experience. In one of the city's most iconic and busiest digital venues, the brand's storytelling takes shape on a 360° LED screen, designed to completely envelop visitors, both visually and aurally.
Through 3D simulation and reconstruction of the exhibition area's interiors, a virtual vault was created where planes fly over visitors, ideally transporting them to their destination while remaining stationary in space. This unique narrative format anticipates the future of digital communication in a space that welcomes over 100 million visitors a year.
ITA Airways
Immersive DOOH on Outernet London
For ITA Airways, GMG AGENCY transformed Outernet London into a high-impact, immersive DOOH experience. In one of the city's most iconic and busiest digital venues, the brand's storytelling takes shape on a 360° LED screen, designed to completely envelop visitors, both visually and aurally.
Through 3D simulation and reconstruction of the exhibition area's interiors, a virtual vault was created where planes fly over visitors, ideally transporting them to their destination while remaining stationary in space. This unique narrative format anticipates the future of digital communication in a space that welcomes over 100 million visitors a year.
