Stone Island's SS25 Collection takes shape through a campaign that combines style, identity, and contemporary vision.

GMG AGENCY oversaw the development of custom-designed video and still visuals.

The work involved adapting the content to showcase the brand's distinctive language and the energy expressed by the talents featured in the campaign, including Spike Lee, Jalen Green, John Glacier, Ethan Ruan, Gene Gallagher, and Garrett Wilson.