Stone Island
CRUISE 26 Campaign
For Stone Island’s Floating Outerwear – SS26 Campaign, GMG AGENCY developed a series of video content starting from raw footage shot against a white background, where production elements such as cables and supports were still visible.
The project involved a detailed clean-up and refinement process to transform the footage into polished clips, with garments appearing to float against a pure white background.
The visual language remains essential and controlled, combining simple rotations and movements with close-up details that fill the frame, in line with the campaign’s static imagery.
For the Valentino's CRUISE26 campaign, GMG AGENCY handled image quality control, ensuring the images rendered correctly across different formats and channels, fully respecting the brand's aesthetic and visual standards.
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Stone Island
CRUISE 26 Campaign
For Stone Island’s Floating Outerwear – SS26 Campaign, GMG AGENCY developed a series of video content starting from raw footage shot against a white background, where production elements such as cables and supports were still visible.
The project involved a detailed clean-up and refinement process to transform the footage into polished clips, with garments appearing to float against a pure white background.
The visual language remains essential and controlled, combining simple rotations and movements with close-up details that fill the frame, in line with the campaign’s static imagery.
Back
Stone Island
CRUISE 26 Campaign
For Stone Island’s Floating Outerwear – SS26 Campaign, GMG AGENCY developed a series of video content starting from raw footage shot against a white background, where production elements such as cables and supports were still visible.
The project involved a detailed clean-up and refinement process to transform the footage into polished clips, with garments appearing to float against a pure white background.
The visual language remains essential and controlled, combining simple rotations and movements with close-up details that fill the frame, in line with the campaign’s static imagery.
Back
Stone Island
Floating Outerwear - SS26
For Stone Island’s Floating Outerwear – SS26 Campaign, GMG AGENCY developed a series of video content starting from raw footage shot against a white background, where production elements such as cables and supports were still visible.
The project involved a detailed clean-up and refinement process to transform the footage into polished clips, with garments appearing to float against a pure white background.
The visual language remains essential and controlled, combining simple rotations and movements with close-up details that fill the frame, in line with the campaign’s static imagery.
