As part of the Stone Island project for Dave’s World Tour 2026 “The Boy Who Played the Harp”, GMG AGENCY developed video content for the Outernet circuit, designed for immersive and large-scale digital environments.

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Working in close collaboration with the client, the project focused on building a visual narrative that enhances both the performative nature of the collection and the strength of the collaboration, adapting formats and language to non-conventional spaces.

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Video and print were developed in synergy to ensure a cohesive and consistent visual system across all touchpoints.

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