“Dress for a sustainable fashion future” is the campaign claim of the new Conscious Exclusive 2019 capsule collection by H&M, made entirely with sustainable materials, subject of an innovative digital communication project in the Fashion sector, which foresee the dynamic customization of video ads.
At the launch of the 2019 collection, GMG produces a Responsive Pre-roll Campaign with customized Video Ads based on the preferences of different audiences. The campaign, planned on Youtube, shows different contents based on the user who displays them and in relation to the content of the researched video.
